Research
Notes from the mirror.
What the science says about identity, persuasion, and the experience made for one person. Cited, modeled, and laid out flat.
22 min read
Project Casper
Focusing on the next generation of multi-dimensional generation models
Image models paint the world without ever holding one. Why that is the root of spatial hallucination, what the field has learned about giving models geometry, and the direction we are taking: generate from a scene, not into one.
16 min read
The Mirror Problem
Identity, self-reference, and the economics of an experience made for one person
Seventy years of research on the self, persuasion, privacy, and measurement, laid out flat. Why the average customer never existed, why the most persuasive product image has you in it, and why it only became affordable now.